EMT Practice Test

1. Question Content...

A. Choice A

B. Choice B

C. Choice C

D. Choice D

E. Choice E

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Question List

Question1: A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?

Question2: Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?

Question3: Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Question4: A user Isnot seeing suggested values fromnewly-modeled data when building a segment.
What is causing this issue?

Question5: What is Data Cloud's primary value to customers?

Question6: Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which twofeatures should a consultant consider for this use case?
Choose 2 answers

Question7: A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?

Question8: What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jose'?

Question9: Which two dependencies prevent a data stream from being deleted?
Choose 2 answers

Question10: What does the Ignore Empty Value option do in identity resolution?

Question11: Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Question12: Which statement about Data Cloud's Web and Mobile ApplicationConnector is true?

Question13: Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?

Question14: During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?

Question15: A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?

Question16: A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone,that matches the org Time Zonesetting.
Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?

Question17: During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers

Question18: A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?

Question19: Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which threefeatures ca e consultant use to validate the data on a unified profile?
Choose 3 answers

Question20: When performing segmentation or activation, which time zone is used to publish and refresh data?

Question21: A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Question22: Which data model subject area defines the revenue or quantity for an opportunity by product family?

Question23: To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers

Question24: A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers

Question25: Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers

Question26: A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?

Question27: A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers

Question28: What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

Question30: A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?

Question31: Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.
Which capability best supports NTO's desire to separate its data by brand?

Question32: What does it mean to build a trust-based, first-party data asset?

Question33: During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Question34: Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation?

Question35: A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standardIndividual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identity resolution?

Question36: Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

Question37: A customer has a requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?

Question38: How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Question39: A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?

Question40: The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?

Question41: A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers